I've ended up on the email distribution list of seemingly every marketing/communications vendor and market research outfit around. I have chosen to stay on many of these lists mainly because, when I have time read their emails, they sometimes contain interesting or even provocative information.
This morning is a case in point.
One firm has issued a brief report, Doctor-Patient Discussions About Healthcare Reform. Pulling from its collection of physician-patient interactions recorded during the first nine months of the year, the firm discovered that "Physicians are more likely than patients to initiate discussions about healthcare reform during in-office visits." Their data also shows:
- Physicians are far more likely to use the term "socialized medicine" than any other term, such as "universal health care," "national healthcare," or even "healthcare reform"
- Both physician and patient attitudes toward healthcare reform were overwhelmingly negative
- The prevailing fear is that proposed reforms would increase costs and decrease the quality of healthcare by limiting physician and patient options
- Interestingly, physicians and patients were also likely to express frustration with insurance company intervention in healthcare delivery, with a sizeable number of physicians confiding in patients that frustration from insurer intervention makes them regret becoming healthcare practitioners
Curiously, physician-patient dialogue on healthcare reform peaked back in February, according to this data, but September and October are not accounted for, and one would expect this discussion would have significantly ramped up (I know my Dr. brought up the issue, unprompted, in my last visit).
From the information provided, there is no way to know details about the underlying data. But if their information is correct, it is certainly concerning. Healthcare reform ultimately is about the patients and their doctors. For reform to be successful, they've got to believe it will work.



