About this blog

Too often the U.S. pharmaceutical industry's communications to the outside world are seen as a bit stuffy and formulaic.  Not to be too defensive, but there is a pretty good reason: we're under greater scrutiny than many other industries--and rightly so.  We're in the healthcare business, and what could be more important than the health of our child, parent, spouse, or partner?  Healthcare is an incredibly personal and emotional issue, and we ask doctors and patients to put a great deal of faith in what we say and the products we make. 

But healthcare is about more than medicine.  It's about trying to make sure that patients have access to the best care, treatment and medicines available. It's about doctors and other prescribers being able to match the right patient with the right medicine.  It's about each of us doing our very best to lead healthy lifestyles. Healthcare is about preventing people from becoming ill; managing diseases when they become sick; and continuing the search for better treatments and cures. 

That's why GSK started the More Than Medicine blog.  Our goal is to encourage an open, productive discussion about a range of topics related to the US healthcare system and how it can be improved.  And we're going to try and do our best to provide a GSK perspective that doesn't sound like it's written in "legalese."  But, be sure to read our Comments Policy to be familiar with the rules. 

So let's get started.  There is a lot to discuss--we promise to keep an open mind and ask that you do the same. 

About the editor

Michael M, our blog editor, works in GSK's corporate communications group.  You'll see his name frequently on the blog.  Occasionally, you will see other contributors as well, because we want to provide content that shows a variety of perspectives.

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