Medical meetings are places of learning, of course. But they're also about connecting--bringing together doctors, nurses, patients, and industry to solve an issue that is much bigger than any of them. At the American Society of Clinical Oncology's annual meeting, that is obviously cancer.
This year's meeting will have important data (including ours) that we hope moves forward our understanding of treating cancer. But what might go unseen is how people in this community work to help patients and families with everyday challenges and using ASCO as a place to bring about worthy change.
In that spirit, at this year's ASCO, GSK will be using Twitter to share meeting observations with meeting attendees and others who follow GSK on Twitter, including members of the medical and patient communities.
This year's ASCO meeting, taking place June 4-8, features a theme of "Advancing Quality Through Innovation," including advances in science and in technology. In fact, ASCO is adding a session this year that implements social media and other interactive technology tools. To me, this resonates with where we at GSK are as a company and where we strive to be in our research. Each day, we take important steps to demonstrate our dedication to producing innovations in the oncology space - innovations we hope will make profound differences in the lives of patients and transform the way treatments are discovered and developed.
To stay up-to-date on GSK's activities at ASCO, be sure to follow @GSKUS on Twitter.
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