Seems sort of obvious, right? Well, to a healthy young woman, it's not. In fact, young women told us they feel invincible. But the reality is that every 47 minutes another woman in the U.S. is diagnosed with cervical cancer.* Women in their 20's are at risk for cervical cancer, and most don't realize that cervical cancer treatments can impact their ability to have a baby.
Cervical cancer is serious, but it is a cancer that can be prevented. This is why GSK has launched this disease awareness campaign. Young women need to be aware of the ways to help prevent cervical cancer and so our awareness campaign encourages them have this important discussion with their healthcare provider.
Young women told us that if we were going to get their attention we needed to be clever and speak their language. We gladly accepted the challenge and the result is a series of attention-grabbing ads that strike an emotional chord by making the expected unexpected. Young women found the disruptive nature of the ads authentic and motivating. So, maybe it isn't fair to get their attention this way, but there is nothing fair about cervical cancer.
If you would like to view the spots they can be found on YouTube. And to learn more about ways to help prevent cervical cancer, text PREVENT to 81227** or visit the campaign website at www.HelpPreventCervicalCancer.com.
*The American Cancer Society estimated that 11,000 women were diagnosed with cervical cancer in 2009, which works out to one woman every 47 minutes.
**Message and data rates may apply.