Seems sort of obvious, right? Well, to a healthy young woman, it's not. In fact, young women told us they feel invincible. But the reality is that every 47 minutes another woman in the U.S. is diagnosed with cervical cancer.* Women in their 20's are at risk for cervical cancer, and most don't realize that cervical cancer treatments can impact their ability to have a baby.
Cervical cancer is serious, but it is a cancer that can be prevented. This is why GSK has launched this
disease awareness campaign. Young women need to be aware of the ways to help prevent cervical cancer and so our awareness campaign encourages them have this important discussion with their healthcare provider.
Young women told us that if we were going to get their attention we needed to be clever and speak their language. We gladly accepted the challenge and the result is a series of attention-grabbing ads that strike an emotional chord by making the expected unexpected. Young women found the disruptive nature of the ads authentic and motivating. So, maybe it isn't fair to get their attention this way, but there is nothing fair about cervical cancer.
If you would like to view the spots they can be found on YouTube. And to learn more about ways to help prevent cervical cancer, text PREVENT to 81227** or visit the campaign website at www.HelpPreventCervicalCancer.com.
*The American Cancer Society estimated that 11,000 women were diagnosed with cervical cancer in 2009, which works out to one woman every 47 minutes.
**Message and data rates may apply.
Great ad. Young women respond to drama and shock. I think it's not only fair, but vital. Good campaign.
It seems like this is more and more common every year. I personally have many friends who have had very minor to major operations to treat or prevent cervical cancer. I hope that every health insurance company covers vaccinations.
Women and men are dying everyday from preventable cancers or at least caners that if identified early would be curable. I must question the availability of free medical and in particular the disarray the health system appears to be in. This is not to suggest the medical practice is flawed but the affordability is.
It's a pity that so many women are still dying from cervical cancer. Cervical cancer is totally preventable disease. The cervical cancer vaccine has changed the face of cervical cancer and made it a vaccine preventable disease. Even in women who did not receive cervical cancer vaccine, it is still preventable by screening using pap-smear. In this context the cervical cancer awareness campaign is really commendable.
I watched the video and also visited the website. Good effort keep it up and your efforts for the community is well appreciated.
Fantastic approach. It is encouraging to view some very clever marketing in an area that not too long ago, was secretive and isolating. The perfume bottle is a great concept as is the many other programs design to increase the awareness and knowledge surrounding the many forms of human cancers. Another example of good marketing is the breast cancer campaigns. World over there are awareness days ranging from yellow ribbon through to money raising and benefits.