I've often joked that not a day goes by when I don't receive an email reminding me that we're missing the boat on how to "Use Facebook Effectively" to reach our customers, or "Master Twitter for Media Relations" or "Communicate Effectively in the Social Media Age." You know what I'm talking about. The white papers, conferences and tele-seminars built around so-called social media "best practices" have become a cottage industry.
We recognize that some may see us only taking baby steps in this still very-much unfolding milieu, and we've publicly confirmed this is indeed terra incognita. We're constantly exploring and hopefully learning.
One thing we've found with this blog is that while readership is pretty good, we ain't getting many comments. And we're not the only one who's noticed.
Should this relative paucity of comments be taken as a signal that we aren't fully "engaging?" We'd certainly like to have more ongoing back-and-forth dialogue with our readers on the blog (btw: we seem to have much more "engagement" on Twitter), but perhaps it is unfair to use the amount of comments as a bell-weather of success. Based on readership it seems we've been able to provide company information and perspective on a range of issues here that was never available to us before.
So the jury is still very much out on "the right" way to do this I think. But we will continue to try and improve and engage until we indeed get caught doing it right.