Collaboration in Action: GSK and the Redskins

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Since 2007, GSK and the Washington Redskins have worked together to boost public awareness around the impact that chronic diseases have on people in the DC area.  Our focus is on improving community health awareness, providing free community health screenings, and preventing childhood obesity.

 

Although I live in Philadelphia--and am glad that the Philadelphia Eagles beat the Redskins last night--I am a fan of the Redskins organization. 

 

On Sunday, October 4, the Washington Redskins, with the support of GSK and the Zeta Tau Alpha (ZTA) women's fraternity, recognized Breast Cancer Awareness Month by distributing 45,000 pink breast cancer awareness ribbons to fans prior to the start of the Redskins vs. Buccaneers game at FedEx Field.

 

Handing out patient information cards and ribbons before the game were Tanya Snyder--wife of team owner Daniel M. Snyder and NFL Spokesperson for Breast Cancer Awareness--as well as Redskins players' and coaches' wives, the Hogettes, cheerleaders, alumni cheerleaders, ZTA, and GSK volunteers and others from the Redskins family.

 

This event represents the 2nd year of GSK participation in communicating the important message of early detection and annual screenings for breast cancer. GSK and ZTA were also recognized by the Redskins at half-time for their support of boosting fan breast cancer awareness.

 

The October 4th game is one of several events that will be held during the 2009 season. Others will focus on boosting community awareness on the impact that chronic diseases have in their lives, childhood obesity prevention, and a free health screening event for Veteran's and their families in November.

 

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About this Entry

This page contains a single entry by Michael M, GSK Communications published on October 27, 2009 11:24 AM.

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