I live in Philadelphia, and recently have not been able to avoid these fairly odd commercials for Pennsylvania's state "readiness" initiative ReadyPA. The commercials struck me as incredibly vague, talking about "preparedness" and being "ready." I mean, I know ReadyPA is about helping people understand how and why to be prepared in the event of an emergency, disaster, or pandemic, but still, a little clarity in a public service announcement goes a long way.
Then today I discovered that it is National Preparedness Month, and the Department of Homeland Security Secretary Janet Napolitano is out and about talking about being prepared--and using H1N1 as an example. It really comes down to the basics: wash your hands, sneeze into your arm, wash your hands, if you are sick they stay home and wash your hands. Oh, and remember to wash your hands.

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